Say goodbye to off-peak hours! A renowned health and wellness center chain leverages manual and robo

The "He Xiang Palace" health and wellness chain brand was founded in 1999. After more than two decades of development, it has served 10 million customers in Shenzhen. Currently, the brand boasts over 80 stores across major Pearl River Delta cities such as Shenzhen, Dongguan, Zhuhai, and Zhongshan. It has become a comprehensive chain service provider in the region, integrating physical therapy, beauty, wellness, and health management.

Industry Pain: Difficulties in Attracting Customers During Off-Peak Hours

However, with the impact of the pandemic on the national market, the chain health and wellness industry is also facing significant challenges in store management and operation: During peak hours, technicians are understaffed, customers often face long waits for appointments, and service quality is difficult to guarantee. During off-peak hours, customer traffic is low, technicians are idle, and store revenue is lagging. As the free traffic dividend from major e-commerce, video, and lifestyle platforms fades, the cost of acquiring customers in the public domain for physical stores is becoming increasingly high, and relying on traditional promotions to "fill the gap" has had little effect. Therefore, how to effectively utilize off-peak hours to attract more customers and achieve efficient and unified management of all stores has become a core challenge for chains like He Xiang Palace.

Human-Robot Collaboration: Streamlining and Standardizing Service Items

Faced with this challenging situation, Hexiang Palace has pioneered a hybrid profit model combining internet, health, and traditional Chinese medicine, creating a new business model. Leveraging its unique research and services in traditional Chinese medicine, Hexiang Palace combines "human intervention" with AI-powered devices to offer "special robotic abdominal massage packages" during off-peak hours. Customers can purchase a ten-session pass or trial coupon directly from various consumer platforms and enjoy the new robotic massage services in-store.

Off-peak discounts: Increased customer traffic and reduced customer acquisition costs during off-peak hours

Unlike manual services, robotic technicians utilize AI algorithms and automated processes to streamline and standardize procedures, from treatment plan selection to timing, temperature, and pressure. The entire process requires no human intervention, ensuring customers enjoy a professional in-store experience while maintaining consistent service quality. Zhimei Kangmin's massage therapy robots have been successfully integrated into Hexiang Palace for nearly three months, and 10,000 robotic gastrointestinal conditioning packages have been sold on consumer platforms, undoubtedly generating significant revenue for the store.

From health and wellness to beauty, enabling full-scenario applications

The successful implementation of Hexiang Palace demonstrates the value of Zhimei Kangmin's moxibustion robots in traditional health and wellness settings. However, the applications of Zhimei Kangmin's intelligent robots extend far beyond health and wellness stores:

• Beauty salon integration: In beauty salons, while customers enjoy local moxibustion or massage treatments with the robot, beauticians can simultaneously perform facial spas or more sophisticated, high-end treatments, creating a "body + face" dual-service value-added service, enhancing efficiency and store competitiveness.

• Rehabilitation and conditioning centers: In rehabilitation and conditioning centers, robots not only complement standard services by providing basic relaxation and soothing services, but also offer personalized treatment plans tailored to specific rehabilitation and conditioning needs.

Using innovative technology to upgrade traditional brick-and-mortar stores

Zhimei Kangmin deeply understands the operational challenges facing brick-and-mortar service stores in the current economic downturn. Therefore, using intelligent robots as a platform, we provide stores with intelligent solutions that are quick to implement and easy to deploy. This helps clients like Hexiang Palace overcome challenges such as high store operating costs, customer traffic concerns, and efficiency bottlenecks, thereby increasing customer visit frequency and consumer spending.