In the context of the awakening of the health awareness of the whole people, the TCM health care industry has ushered in explosive growth, but the operation mode of traditional TCM clinics is facing severe challenges.
The transformation dilemma of traditional TCM clinics
Take the moxibustion project as an example. Traditional stores generally have industry pain points such as long technician operation time, uneven service quality, and labor costs accounting for more than 45%. According to a survey by the China Institute of Traditional Chinese Medicine Industry, 68% of TCM clinics have a customer churn rate of more than 30% due to the loss of technicians, and this "people-centered" operation model has long become a shackle restricting the development of the industry.
Transformation breakthrough of TCM clinics: intelligent health therapy solutions
As an innovative therapy solution, the intelligent moxibustion robot can achieve millimeter-level precise positioning through three-dimensional human body modeling and AI acupoint recognition technology, which is a full 3 times more efficient than manual positioning. In addition, the intelligent temperature control system can freely adjust the distance between the robotic arm and the moxibustion surface to control the temperature fluctuation of moxibustion within the range of ±0.5℃, thereby ensuring the stability of moxibustion therapy throughout the process.
In terms of service efficiency, the modular design of the intelligent moxibustion robot greatly compresses the operation time of the equipment. It only takes 20 minutes from startup-preheating-ignition-acupoint determination-moxibustion. The daily service volume of a single device can reach 4-6 times that of traditional manual labor. What is more noteworthy is the digital operation capability of the intelligent moxibustion robot-cloud management of user health data, generation of personalized conditioning plans, AI online consultation and other functions, which build a complete health service closed loop for store operations.
Industry benchmark: Yangshenbang-Xi'an Operation Center
Taking the Yangshenbang Xi'an Operation Center as an example, after connecting to the Zhimei Kangmin intelligent moxibustion robot, the operation data has changed significantly. Within 3 months of the equipment being put into use, the average daily passenger flow increased from 35 to 82 people, and the proportion of labor costs dropped from 42% to 18%. Through the customer physical data collected by the intelligent system, the store successfully increased the repurchase rate to 67%, an increase of 41 percentage points compared with the traditional model. More importantly, the increase in customer unit price brought by standardized services (from 128 yuan to 198 yuan), combined with the 24-hour unattended mode, has made the single-store sales per square meter reach 2.3 times the industry average.
The successful practice of Yangshenbang shows that the new Chinese medicine clinics empowered by technology not only retain the humanistic warmth of traditional medicine, but also have the efficiency advantages of modern services. This "human-machine collaboration" model may become the mainstream direction of the transformation and upgrading of the Chinese medicine health industry. Under the wave of digitalization, Zhimei Kangmin's intelligent moxibustion robot not only demonstrates technological innovation, but also the possibility of reshaping the entire Chinese medicine service format.